The First 40
Mobile App

Privacy PolicyThe First 40: Postpartum TrackerOperated by ShoukStorkEffective date: 2 September 2025Last reviewed: 29 October 20261. IntroductionWelcome to The First 40: Postpartum Tracker, an app developed by ShoukStork to support mothers during the first 40 days following childbirth.At ShoukStork, we respect your privacy and are committed to being transparent about how information is handled when you use our app.This Privacy Policy explains what information the app uses, how that information is stored, and the choices available to you.2. Information We CollectThe First 40 has been designed to minimise the amount of personal information required to use the app.You are not required to provide your name, email address, telephone number or other contact information to use the app.The only information you are asked to enter is your baby's date of birth, which is used to personalise your experience within the app.This information is stored locally on your device and is not transmitted to ShoukStork or stored on our servers.ShoukStork does not have access to this information.3. How Your Information Is UsedYour baby's date of birth is used solely to provide the app's intended functionality, including displaying information and guidance relevant to your stage of postpartum recovery.The information is processed on your device.ShoukStork does not use this information for advertising, marketing, profiling or analytical purposes.4. Data Storage and SecurityThe First 40 is designed to operate without requiring users to create an account or provide personal contact details.Information entered into the app is stored locally on your device rather than on ShoukStork's servers.As your information is stored on your device, its security also depends on the security measures provided by your device and operating system.We recommend keeping your device software up to date and using appropriate device security settings.5. Third-Party Services and PaymentsThe First 40 is available as a one-off purchase through the Apple App Store and/or Google Play Store.Payments are processed directly by the relevant app store provider. ShoukStork does not collect, process or store your payment card information.Apple and Google may process information relating to purchases, downloads and use of their platforms in accordance with their own privacy policies.You can review their policies here:Apple: https://www.apple.com/legal/privacy/Google: https://policies.google.com/privacyShoukStork does not sell or share information entered into The First 40 with advertisers or data brokers.6. Push NotificationsThe First 40 may offer optional notifications to support your experience during the postpartum period.You can manage notification permissions through your device's settings.You are not required to enable notifications to use the app.Where notifications are generated locally on your device, ShoukStork does not need to collect your personal information to provide them.7. Data Retention and DeletionInformation entered into The First 40 is stored locally on your device.ShoukStork does not maintain a central database of this information and therefore cannot access, retrieve or independently delete information stored on your device.You can remove locally stored information by deleting the app from your device, subject to any backups or retained data managed by your device's operating system.If you have any questions about information held in connection with your use of the app, you can contact ShoukStork using the details below.8. Your Privacy RightsShoukStork is based in the United Kingdom and respects applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.Depending on the circumstances, you may have rights relating to personal information, including the right to access, correct or request deletion of personal information held about you.As The First 40 does not transmit information entered into the app to ShoukStork, we are generally unable to access or identify information stored solely on your device.If you have a privacy-related question or request, please contact us using the details below.You also have the right to raise a concern with the UK Information Commissioner's Office (ICO) at https://ico.org.uk.9. Children's PrivacyThe First 40 is intended for adults, particularly mothers navigating the postpartum period. It is not designed for use by children.Although the app uses a baby's date of birth to personalise the experience, this information is stored locally on the user's device and is not collected by ShoukStork.We do not knowingly collect personal information directly from children.10. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time to reflect changes to the app, our practices, or applicable legal requirements.Any updated policy will be made available through our website or another appropriate location, with the latest review date displayed.We encourage users to review this policy periodically.11. Contact UsIf you have any questions about this Privacy Policy or how The First 40 handles information, please contact:ShoukStorkEmail: [email protected]Website: www.shoukstork.com